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Insights - Retail Execution and Monitoring
Despite predictions of a “Retail Armageddon” with brick and mortar retailers facing rising e-commerce competition and increasing financial pressures, 94% of all retail sales in the U.S. still take place in physical stores.
Most people would think that sales are driven by teams of sales people. Well, of course this is true in nearly all cases, but there is one case where sales numbers depend more on operations execution than sales activities.
“There's an app for that”, said no Operations Director ever. Until now.
In this video, you'll learn how retail, services and manufacturing companies are using Zaptic to simplify task execution in-store and along supply chains, driving productivity and compliance in their frontline operations.
Airbnb and Uber are obvious examples of Exponential Organisations, disrupting the hotel and taxi industries, succeeding without owning a single room/car. However, ExponentialOrganisations are not limited to Silicon Valley tech start-ups.
With 90% of sales still taking place in bricks and mortar for many categories, millennials have high in-store expectations, but offline experience attributes and operations are too often omitted in digital transformation initiatives.
On the surface, it might seem like calculating OSA scores is simplistic. However, complexity arises when attempting to calculate OSA scores across different regions, stores and time periods.
The Promotion Optimisation Institute and Gartner similarly introduce Retail Activity Optimisation (RAO) as the leveraging of EPOS data to help field sales forces identify which stores represent the highest turnover opportunities and what the required actions in-store are.
Retail execution and monitoring is a complex yet necessary process to win at the shelf. Suppliers, brokers, distributors and retailers all work together to ensure brand standards are met, and consumer expectations satisfied.
The good news for CPG execs is that rapid developments in cloud, mobile, social and analytics technologies have presented an opportunity to improve the customer experience through digital transformation.
Using the latest applications of data analytics, cloud, social and gamified app experience, we present an infographic with the list of features, which when implemented creates a tool that supports continuous process improvements in retail execution and monitoring: