Retail execution and monitoring is a complex yet necessary process to win at the shelf. Suppliers, brokers, distributors and retailers all work together to ensure brand standards are met, and consumer expectations satisfied. Today, advanced analytics and digital technologies like image processing, robotics, IOT and crowdsourcing have the potential to simplify this collaboration. Integrating these capabilities into the field sales process at scale poses a technical and operational challenge.
However, when accomplished, consumer packaged goods (CPG) companies can:
- Do more with less, to:
- Maximise execution coverage, by:
- Continuously exploiting the largest incremental turnover opportunities in the market.