The Zaptic Digital Operational Excellence Series

Mila Budeva
Mila Budeva
Apr 13, 2017

With 90% of sales still taking place in bricks and mortar for many categories, millennials have high in-store expectations, but offline experience attributes and operations are too often omitted in digital transformation initiatives.


There is a digital gap in enterprise technology: we have digital customers but not digital workers and processes.

In this series, we will outline why and how digital transformation initiatives can apply the same mobile, social, cloud and analytics technologies that have raised the game in online customer engagement, to the engagement of deskless workers and realisation of digital operational excellence.